Transforming European Industry: The Growing Business Case for Heat Electrification with Thermal Energy Storage

March 26, 2026867 views

Industrial heat accounts for nearly two-thirds of global industrial energy consumption and constitutes a major operational cost for many sectors. While electrification of heat has been technically feasible for some time, economic constraints such as high initial capital costs electricity prices and grid fees have limited widespread adoption. Recent shifts in European energy markets are altering the economic landscape making electrification increasingly attractive.

Our analysis focusing on six European countries in 2030 assesses the internal rate of return IRR for an eight-hour thermal energy storage TES system. Incorporating market factors such as grid fee structures intraday trading and ancillary services the study suggests that the business case for industrial heat electrification is strengthening. In most markets evaluated projected IRRs approach or exceed typical industrial hurdle rates with Spain showing the most promising outlook at around 20 per cent IRR for TES investments.

At the core of this shift are the fundamental changes within European power markets. The integration of renewable energy sources has led to greater electricity price volatility with a rise in annual price swings. Simultaneously fossil fuel markets remain volatile subject to geopolitical shocks and import dependence. This volatility creates opportunities for industrial players to capitalise by storing low-cost electricity during periods of surplus and using it when prices are higher thus improving project returns.

Thermal energy storage systems when coupled with electric boilers and existing gas infrastructure enable a shift between fuels depending on market conditions. This flexibility allows for significant operational cost savings and risk mitigation. Moreover high grid fees have been a barrier however countries like Germany and the Netherlands now offer substantial grid fee discounts facilitating better economics for storage investments. The move toward dynamic electricity pricing further enhances the business case supporting more optimisation potential.

Additional revenue streams are emerging from participation in short-term electricity markets and ancillary services. These streams which generate high-margin returns further strengthen the economics of TES. The potential for rapid scaling is substantial. If TES deployments follow the trajectory of battery energy storage systems capacity in Europe could grow from less than 05 gigawatt-hours today to over 200 GWh by 2035 with an estimated CapEx opportunity of around €16 billion.

Several large-scale projects exemplify this trend. For instance HEINEKEN has contracted a 100 MWh heat battery in Lisbon and Hyme Energy is seeking EU funding for a 200 MWh system in Denmark. These projects demonstrate the increasing industrial and commercial interest in thermal storage solutions which promise to deliver low-cost reliable heat at scale.

However realising this potential requires addressing key challenges. High capital expenditure and the long payback periods for TES systems can deter investment. Navigating complex regulations and securing incentives demand operational expertise and strategic planning. Additionally many industrials lack the necessary capabilities in energy trading and market optimisation making partnerships or third-party models like heat-as-a-service HaaS increasingly relevant.

HaaS models bundle financing technical integration and market participation into a single offering reducing barriers for industry players. As market conditions evolve the pace of heat electrification will depend not only on technological economics but also on the development of supportive business models and partnerships. The growing pressure for decarbonisation and the favourable economics signal a shift where industrial heat electrification via thermal energy storage becomes a strategic priority enabling industrials to contribute to Europes climate goals while capturing economic value.

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